HFN: How Influential are Influencers?

May 15, 2020

laiza HFN chess webinar

Educating housewares executives gathered for the International Housewares Association’s CHESS conference, Embello’s Laiza Cors and Anne Sage shared key reasons influencers can be of benefit to home brands.

Executing a successful influencer marketing campaign isn’t just about finding the right influencers, although that’s part of it. You also need to take into consideration audience engagement, who their audience is, and what they’re requesting for payment. In this HFN article, influencer marketing agency and platform, Embello, walks through the components of influencer marketing that matter most.

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